Fresh Ho Jao!!

A hansome guy and a cute girl(sushma reddy) drenched and dancing , a treat shall I say for the eyes of both the sexes in the audience.......but still the USP of the ad remains its music that doesnot leave you even after ad ends.



The ad is shot in lush green locales, keeping the ‘fresh ho jao’ feel in the add intact add a splash of water to it and it becomes all A romantic setting (targeting the couples) and A naughty feel (for the teenagers). But the protagonists being the executive youth catergory it seems limca wants to move from just being a teenagers drink to a drink couples and young working professionals could enjoy to unwind.

“Fuhaarein, bochharein, nazaaare chura lo na, kuch boondein chura lo na; Thaki si zindagi se, ruki si zindagi se, kuch lamhe chura lo na…; Kuch yaddein, aur sapne, apne chura lo na; Ruki si zindagi se, thaki si zindagi se, raftaarein chura lo na…”
The song is melodious and aptly worded. A musically-refreshing AD!

Reclaimed!

“RECLAIM YOUR LIFE” am sure tata ending up claiming a lot of sales after the ad.



The ad will hit almost every one, rekindling the hidden desire to get away from the mundane daily activities, to do something that will make great stories to be told to their grandchildren. The ad subtly yet powerfully emphasises that one way to make those memories is to do it the ‘TATA SAFARI WAY’.
The ad is shot in the beautiful country of Newzeland, though a lot of computer touch-ups are visibly done to the natural shots. The start of the ad is great and like a suspense plot keeps the audience curious about what the ad is all about. The background score though sounds like the Gladiator theme song, is perfect fit for the mystery the ad excudes.

A new and more powerful ad in the ‘Reclaim your life’ theme.

ARE YOU GAME? NAHHHHHH!!!!!

This was the costliest advertising campaign for Pepsi which came out during the IPL. It builds on the theme of Youngistaan and takes it to the gaming level. It combines gaming with TVC. Representing youth icon Ranbir Kapoor and the bad man Sanjay Dutt this advertisement this ad was spread across three levels.

My Take: This Ad was one more reason I got irritated in the hot summers of Ahmedabad. Battle between Pepsi and Coke, the clear winner is Coke by all means (cute and smart faces of Imran Khan and Kalki Koechlin and the nice background score), Ranbir and later on Sanjay Dutt’s teaser not even funda is bewildering all the way. Opinion by some of my friends- “Youngistan ka Wow Sucks”.

As for the response to the ad, Pepsi says there were close to 1 million participations in a week for level 1 of the game. Yaaaaaaaawnnnnnnnnnnnn................

You don't just buy a Bournville, you earn it, you really do!

The idea for analyzing this advertisement came to me when I won a Bournville(bada wala) from a friend. I realised that you dont buy a bournville you win it ;).

Tagline: “You don’t just buy a Bournville, you earn it”
Agency: O & M
Duration: 55 seconds
Ad Message: Re-introducing the dark chocolate
Target Audience: Upper Middle Class.

With this TVC, Cadbury's re-introduces the dark chocolate Bournville. Apart from the TVC they also have a dedicated website for the product. The tradition of taking out and eating the chocolate reminded me somewhat of Kit-Kat ads where you take out the bar, swipe your finger and so on. The concept that you have to "earn a bournville" goes very well with the premiumdark chocolate primarily targeted towards urban upper middle class. Yes, it is the food of the Gods & other Top Management.

I feel like God

OK, this ad is considered to be one of the best ads ever made. The ad has a fresh theme and is very well supported by its execution.

In this ad, i very much liked the importance given to the product and the fact that we hardly lose sight of the bike through out. There are no technical aspects or features mentioned, the focus is just on the feel good factor you get when you drive it.

The 'I dont care' & 'I Forgive them all' attitude of the rider is very well displayed backed by fantastic theme music. The reason for posting 'Avenger' advertisement first is that it happens to be my personal favorite ad & i am a proud owner of the product too :)

Still many more ad-analysis to come.