This was the costliest advertising campaign for Pepsi which came out during the IPL. It builds on the theme of Youngistaan and takes it to the gaming level. It combines gaming with TVC. Representing youth icon Ranbir Kapoor and the bad man Sanjay Dutt this advertisement this ad was spread across three levels.
My Take: This Ad was one more reason I got irritated in the hot summers of Ahmedabad. Battle between Pepsi and Coke, the clear winner is Coke by all means (cute and smart faces of Imran Khan and Kalki Koechlin and the nice background score), Ranbir and later on Sanjay Dutt’s teaser not even funda is bewildering all the way. Opinion by some of my friends- “Youngistan ka Wow Sucks”.
As for the response to the ad, Pepsi says there were close to 1 million participations in a week for level 1 of the game. Yaaaaaaaawnnnnnnnnnnnn................
hahaha "Yawn!" precisely on target . There could have been no other reaction to this ad.
ReplyDeleteYou hit the nail with the analysis. Gd Wrk.