You don't just buy a Bournville, you earn it, you really do!

The idea for analyzing this advertisement came to me when I won a Bournville(bada wala) from a friend. I realised that you dont buy a bournville you win it ;).

Tagline: “You don’t just buy a Bournville, you earn it”
Agency: O & M
Duration: 55 seconds
Ad Message: Re-introducing the dark chocolate
Target Audience: Upper Middle Class.

With this TVC, Cadbury's re-introduces the dark chocolate Bournville. Apart from the TVC they also have a dedicated website for the product. The tradition of taking out and eating the chocolate reminded me somewhat of Kit-Kat ads where you take out the bar, swipe your finger and so on. The concept that you have to "earn a bournville" goes very well with the premiumdark chocolate primarily targeted towards urban upper middle class. Yes, it is the food of the Gods & other Top Management.